The Argentario Golf & Wellness Resort has always been a pioneer in sustainable innovation between sport, well-being and fashion in Porto Ercole. This year, the 5-star Resort has launched an ambitious initiative: it has decided to select, through careful analysis, emerging luxury brands from the chicest luxury schools in Italy.
This way, the Resort's boutique – Argentario Store, always in line with current trends – meets the creative genius of the young designers who present themselves through argentariostore.com.
One of the selected brands is Serena Esse, born from the desire of the stylist Serena to enhance the femininity of all women.
Serena Esse: luxury beachwear
After completing her studies at the Accademia del Lusso in Rome, Serena created her brand called Serena Esse. In 2022, she presented her third luxury beachwear collection.
The Made-in-Italy swimsuits are eclectic and suitable for all occasions, such as beach days, pool parties and trendy aperitifs. They are versatile fashion items that can also be used as a bodysuit under a jacket, combined with elegant trousers or jeans.
Pret à couture clothing
“What I point to, in addition to quality, is differentiation: we need to be experimental, innovative and think of a more pret à couture beachwear, that is, rich in unique and precious details, such as embroideries and laces that they give that extra touch to a garment that is as simple as a bathing suit”, explains Serena.
Of refined quality, with glamorous prints, sparkling details, unique fabrics and a desire to enhance the female silhouette, this Italian Luxury Brand enters the Store of the Argentario Golf & Wellness Resort to meet the needs of elegant, determined and refined women, just like Serena.